That’s because once a serial is reported, Juul will backtrace the movement of that e-cig through the chain If a concerned parent/teacher/etc finds a Juul device in their kids’ possession, “I was only holding it for X” won’t hold much water once the serial number of that device is put into the web portal Juul has set up. The company has been upgrading its supply chain so that every single serial number can be tracked from production to distribution, right down to the pair of hands buying it from the store. That program hinges on the serial number imprinted on every Juul device. Now, Juul Labs is trying to answer that question, with a pilot for its new Track & Trace program. Ever wondered how Juul’s e-cigs end up in the hands of minors? You’re not alone, with everyone from Congress-critters to the FDA wondering the same question.
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